What’s Contextual Inquiry?

In SaaS Metrics at 09/26/16

Contextual Inquiry (CI) involves observing and interviewing users while they work. The first step in the Contextual Design (CD) product design process, the technique is used to learn what users ...

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Contextual Design Helps Create User Centric Applications

In SaaS Metrics Service Management at 09/19/16

Contextual design (CD) is a product design process centered around users. The process aggregates data from user field studies and applies workflow findings into a final product. THE PROCESS The ...

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What’s a Minimum Viable Product?

In Financing at 09/12/16

While we’re fans of the movie Field of Dreams, in our experience, a minimum viable product (MVP) is a better approach then the adage “if you build it, they will ...

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