In this episode of the Innovators & Investors Podcast, host Kristian Marquez speaks with the CEO and Founder of FirmPilot, Jake Soffer. Jake shares his journey of creating FirmPilot to help law firms with marketing and SEO challenges, inspired by assisting his attorney brother. Jake covers the value of using AI and data-driven strategies, focusing on niche markets, and understanding Google search rankings, and key metrics for success. Jake discusses customer engagement, fundraising experiences, and operational challenges, and offers advice for aspiring entrepreneurs. Jake provides valuable insights into leveraging technology for effective marketing in the legal sector.