Equity Financing for Businesses-Investor Types Priced Round Ins and Out Part 2

Equity Financing for Businesses Investor Types Priced Round Ins and Out

We’re answering your questions about equity financing for businesses. Plus, gain insight into investor behavior and what they typically look for when investing. 

How do you find investors? 

There are a few different ways to find investors, notwithstanding friends and family. One option is to connect with investors through events and other industry gatherings. You can also reach out directly to a VC firm via their website.

What should you look for in an investor? 

Finding an investor who is a good fit for your business and shares your vision for its future is important. You also want to consider factors like the investor’s track record of success, their experience in your industry, and their connections and resources that could help your business grow. 

What about the amount of equity you’re expected to give up? 

The amount of equity you’re expected to give up depends on several factors, including the amount of funding you need, the valuation of your business, and the terms of the investment. As you’d expect, investors will want to see a return on their money. So, it’s essential to have a clear plan for how the funds will be used to grow the business and generate revenue before engaging in any discussions. 

It’s also important to understand how much control you’re willing to give up in exchange for the funding. Generally speaking, price equity rounds see 20% of the company up for sale, but it can range between 10-30%. Investors will generally suggest how much the company is worth in order to determine how much equity they should receive for their investment. 

How do investors determine how much a company is worth? 

Investors use a combination of quantitative and qualitative factors to decide how much a company is worth.


Investors will typically look at a company’s revenue and growth rate to determine its potential for success. They’ll also look at the company’s pricing strategy, customer acquisition costs, and customer retention rate. 

Market Size 

Investors will consider the size of the market the company is targeting and the potential for growth within that market. They will also look at the competition and the company’s positioning within that market.  


Investors will evaluate the experience and capabilities of the company’s management team, including their ability to execute the company’s strategy while navigating all challenges that come their way. 


Investors are going to assess the quality and uniqueness of the company’s product or service, as well as the potential to disrupt the market. 


Investors will look at the company’s projections, burn rate, cash position to determine its runway, and potential for future funding rounds. 


Ultimately, the value of a company is determined by a combination of these factors, as well as market conditions and investor sentiment. Investors will often negotiate evaluations with the company’s management team before making an investment. 

If you prefer an audio version of this information, watch the full video on our YouTube channel.